Ultra Music Festival is an electronic music festival franchise that started in 1999 in Miami. It expanded into a worldwide phenomenon, hosting events on every continent. It always lines-up the biggest names in the industry. With hundreds of thousands of electronic music lovers attending Ultra, the festival has become one of the most sought after commercial musical experiences to date.
Ultra joined efforts in 2012 with the renowned electronic music record label Ultra Music to increase their exposure. The weekend-long festival is the US's most frequented electronic music festival. With an initial focus on EDM, the festival quickly adhered to the growing techno momentum and is now host to a variety of electronic sub-genres across the festival.
On March 8th, Ultra will take over the Flemington Racecourse in Melbourne, Australia. It will transform the racecourse into an EDM haven for all electronic music lovers. A once in a lifetime pleasure-seeking experience that's fueled by electronic dance music.
With a line-up that consists of global superstar DJs such as Afrojack, DJ Snake, or Eric Prydz, the festival will become a mecca for EDM lovers.
The festival will also consist of a more dark side of electronic music. Techno will see the light of day at Ultra through the likes of Luciano, Deborah de Luca, or Eats Everything. It's become a common phenomenon to intertwine the commercial with the underground, and Ultra manages to make this a reality. It gives Ultra that authentic electronic music feeling!